Apparé is a New York-based ready-to-wear brand rooted in storytelling, character, and presence. Designed with performers in mind and translated for everyday wear, each piece explores how clothing can shape confidence, polished yet undone, through immaculate construction, luxurious fabrics, and hand-applied detailing.
The brand is committed to craft over volume, placing meticulous attention on every stage of development. Pre-Fall 2026 marks Apparé's debut collection, a year in the making from concept to final garment. Each piece is designed and produced in New York, allowing for close oversight of construction, fit, and finish, with an emphasis on considered materials and artisanal detailing.
About the founder
Texas-born Sam Lallement began designing at a young age, receiving an honorary costume design award in high school before attending the Massachusetts College of Art and Design, where she earned her BFA in Fashion Design. During her time there, she was recognized by Anne Fontaine as a nominated designer noted for her risk-taking, and designed a custom coat sold in a Boston boutique while still a student.
Sam began her career in New York in 2021, designing for HUTCH, a contemporary label carried by Anthropologie and Revolve, where her work was featured in Forbes. She went on to design for numerous private label companies, bridging merchandising and production across Korea, the Philippines, and Vietnam, and contributed design work and production for New York-based luxury labels including Orseund Iris.
Five years after starting her career, Samantha launched Apparé in 2026, translating half a decade of technical and commercial design experience into a small, considered collection rooted in storytelling, performance and character.